Alumni engagement strategy Successful alumni engagement professionals know that you can’t just have a single audience – alumni. Go Beyond Nostalgia for Alumni Engagement: Alumni engagement is a two-way street! Your alumni are your superpower, but they need something from your school too. 29 submitted feedback, a response rate of 29%. In this 101 alumni engagement article, we will explore the importance of alumni engagement, identify critical segments of the alumni population, discuss strategies for developing a comprehensive engagement Some key alumni engagement ideas can help universities turn these statistics around. Donations from alumni specifically rose by 10. Tim Valentine directs the School-based alumni engagement strategy at New York University working with Alumni Directors and Academic Deans to set priorities, design programs, and increase connections. The 2022-2025 strategy makes recommendations for further improvement to alumni engagement for both Scholars and alumni through the introduction of new activities, designed to Now we know what an alumni community means and precisely what are the four major characteristics of alumni members. Let’s jump into the methods and tools that can guide you toward more strategic Even though Email is the most preferred communication channel for alumni engagement, let’s face it, you can’t ignore social media. Monitoring participation and attendance at these events is an important KPI. This conference provides actionable strategies to identify, build, engage, and assess these communities and networks via discussions that cover market segmentation, volunteers, The Anthology team, led by senior director of engagement strategy Mirko Widenhorn, said that student assistance could help keep alumni in the pipeline throughout their lives. Seventeen years feels like a lifetime, but it is the blink of an eye in the life of a 200-year-old institution. Your alumni, upon graduation from different disciplines, leave the university to pursue their own careers – some may take up jobs in industries that’s most relevant to their education, others may get into streams based on their passion, such as research The Ultimate 5-Step Corporate Alumni Content Strategy. Get proven strategies on connecting, engaging, managing and raising support from alumni. Establish collaboration with alumni for curriculum development and updating. Re-Hire Rate: For businesses, the re-hire or return rate of alumni is a telling metric that reflects the strength of the relationship between the company and its former employees. Now that you have outlined an alumni engagement strategy that includes measurable goals, engagement tactics and outreach channels, it’s time to find the tools to help you execute on your plan. Alumni teams have to come up with alumni engagement ideas to ensure that the talent pool is ready to serve the needs of the business. This conference provides actionable strategies to identify, build, engage, and assess these communities and networks via discussions that cover market segmentation, volunteers, Football season is a time when high school/college spirit is at an all-time high, and leveraging this excitement with the right alumni engagement strategy can lead to increased alumni involvement, successful fundraising initiatives, and strengthened relationships that extend well beyond the final whistle. 77% of students prefer Alumni engagement is a vital component of any educational institution’s long-term success. Australia Global Alumni Engagement Consistently reviewing alumni engagement metrics validates a strategy, monitors advancement, and identifies trends in your corporate alumni program, guaranteeing your team's efforts are worthwhile. Related Reading: Alumni Engagement Metrics: Why Responses Are a Better Success Measure Than Participation. Alumni will be at the heart of all alumni engagement. 2 We became an official organization by an Act of Legislature on March 28, 1870, with the first meeting of the association held on June 20, 1870. 2% to $13. Dozier & Lauzen, 2000; Jelen-Sanchez, 2. ‍ For a great example of how effective email can be for alumni marketing strategies, just look at the University of Maryland. Getting out of the starting blocks means dismissing a one-size-fits-all strategy and assessing the expectations of the various stakeholders at an individual level, though. Knowing what alumni engagement metrics to follow will help you improve communication and build a more robust, more engaged network. Institutions that evolve toward a data-informed approach gain the insights to refine strategies, This perfectly fits into your overall alumni engagement strategic plan. Marketing includes: – Social media ads that target your online followers. Alumni fundraising and engagement strategies are vital for the success and sustainability of educational institutions. And programming changed significantly during the pandemic when everything moved online. One of several key strategies for colleges and universities to consider is squarely targeting those who are active participants, not those who simply attended the college or university. Measuring engagement, though, has been a historic challenge. Goals and strategies were created with valuable input from the alumni community, alumni volunteers, advancement staff, and faculty and campus stakeholders. Work closely with faculties and groups to ensure alumni news is widely Alumni engagement is a shared responsibility, involving the University of Alberta Alumni Association, Office of Alumni Relations, Advancement Strategic Communications, f aculties and Coordination of effort is essential to any engagement strategy. By personalizing engagement strategies, institutions can create a more meaningful and impactful connection Vaave’s four alumni persona strategy will help you achieve this! Outcomes of Alumni Engagement. 3 panel members registered to take part in a focus group discussion and 1 attended. This process includes gathering comprehensive data about alumni, including contact details, graduation years, career paths Alumni Engagement Strategy 2018-2021 Introduction This paper presents a renewed alumni engagement strategy for 2018-2021. Learn the inside secrets to building the thriving alumni community. Ready to kickstart your alumni engagement strategy? See why the University of Michigan, Seton Hall, the Johns Hopkins University, and other top schools use the SocialToaster platform to help support their alumni engagement efforts. In-person interaction is a fundamental part of fostering lasting . 1). This study also A strong alumni engagement program can not only sustain your institution's annual fund over the long term, it can also help build your major donor pipeline and provide your school with some of its most active and effective volunteers. Developing a meaningful strategy that Delve into best practice on how to harness the power of your existing alumni communities and identify new networks that represent engagement opportunities for your institutions. Here are 8 ways to harness the power of football season to build and cultivate active Alumni engagement strategy • Devise an alumni engagement strategy and plan a targeted annual events programme that supports the goals and priorities of the Development Office and ensures that as many constituencies are engaged as possible with a wide variety of events, including Engaging recent graduates of alumni engagement can be a challenging aspect. Consistent with the alumni UBC strategic plan, From Here Forward, we are working with alumni UBC, together with targeted efforts across faculties and departments, to broaden and deepen engagement through programs that cultivate pride, empower personal growth, support professional development and enable The Alumni Association Strategic Plan aligns with For the Public Good, the University of Alberta’s institutional plan and the Advancement Strategic Plan. In 2039, Mount Allison University will enter its third century. This study also points out the mechanisms of IA and KD. This conference provides actionable strategies to identify, build, engage, and assess these communities and networks via discussions that cover market segmentation, volunteers, While traditional alumni engagement strategies such as newsletters and fundraising appeals are still effective, many institutions are exploring new ways to connect with alumni. To optimize the impact of your alumni engagement efforts, it’s essential to measure their success meticulously. Institutions must pair technology with a strategic approach that prioritizes relationship A fifth key element of a successful alumni relations strategy is to collaborate and innovate with your alumni and other stakeholders to create and implement new and better solutions for your In the next five years, alumni engagement will be proactive and aligned with the goals of the University. 2 Develop a messaging and branding strategy for OHIO Alumni Association staff to elevate the awareness and importance of alumni engagement, showcasing the number and range of opportunities for alumni offered locally, regionally, and globally. However, navigating the challenges and opportunities of alumni Consider all of these strategies to determine how to intentionally use the best tools and tactics to create a centralized hub of engagement for alumni to come together and provide amazing opportunities for the entire campus community. This integration enhances engagement strategies, ensuring they are data-driven and responsive to alumni preferences, ultimately fostering stronger connections with the alumni community. This way, a large segment of alumni were left It is absolutely crucial to get your corporate alumni engagement strategy on point. This conference provides actionable strategies to identify, build, engage and assess these communities and networks via discussions that cover market segmentation, volunteers, Mount Allison Alumni Engagement Strategic Plan 2022-2025: Moving Forward Introduction. Their 30-day alumni reconnect campaign increased their Facebook audience by 78%. Once schools have a solid framework for measuring alumni engagement, they need strategies to improve it. Nearly a quarter of all charitable donations to colleges and universities come from alumni, who not only contribute financially but also play a crucial role in fostering a sense of community and connection among alumni. Focused tracking and responsive feedback mechanisms form the backbone of effective evaluation. A large part of traditional alumni engagement strategies involved trying to get alumni back to campus for reunions, homecomings, or chapter meetings. When engaged properly, For a balanced alumni engagement strategy, you need both: Keeping alumni up-to-date with the institution’s requirements, and; Keeping alumni up-to-date with the received contributions; This strategy outlines four priority areas to deliver value to our alumni and donors It articulates how these valuable connection points will in turn support the University’s revenue streams by converting alumni into future students, industry partners, skilled volunteers and donors Alumni and Supporter Relations’ four priorities are: In her current role, she leads the alumni and donor engagement teams comprised of Annual Giving, Inclusive Engagement, Special Events, Stewardship and Donor Relations and the UIC Alumni Association. Incorporate these 10 tried and tested strategies to drive higher alumni engagement than ever via social media. Institutions embraced the flexibility of hybrid events to reach a global audience while maintaining the intimacy of in-person interactions. Understanding Corporate Alumni Engagement. Previously she oversaw the alumni engagement efforts and established the first UIC Alumni Association as the inaugural Executive Director. In addition to using the right communication channels and the right cadence, you need to deliver value to your alumni. The key to successful alumni engagement lies in understanding how to best tap into the collective experience and resources of alumni. Deliver Attractive, Relevant Benefits. Marketing: An alumni relations action plan is incomplete without a strong marketing campaign. • CSC Alumni Engagement Strategy 2018-2021 • CSC Alumni Engagement survey 2021 The task was open to all panel members. A well-crafted alumni engagement strategy enables your institution to fully leverage alumni. As a social media professional, I am deeply passionate about This study examines and analyses the Australian international alumni engagement strategy and identifies it as a knowledge diplomacy approach rather than a soft power approach. Institutions will need a comprehensive strategy designed Strategies for Improving Alumni Engagement. Prior to this role, he served as the Director of Alumni Relations for the NYU School of Professional Studies where he created new traditions with Whether in-person or virtual, alumni programming is a key part of any alumni engagement strategy. It’s clear that choosing alumni engagement software that integrates various outreach channels like email, newsletters, and video is key to a seamless and scalable program. While having a digital engagement strategy in place is pivotal, completely depending on it is not recommended. But, the pandemic has prompted advancement teams to look for creative solutions to penetrate a wider segment of their alumni population and maintain consistent This page explores the benefits of an alumni community, strategies for effective alumni engagement, case studies of successful corporate alumni networks, challenges to overcome when managing a corporate alumni program, tools like dedicated alumni management software, future trends, and an overview of the most frequently asked questions. Alumni engagement is big business. Topics: Alumni Engagement , Alumni Network , Measurement In 2019, CASE conducted the inaugural Global Alumni Engagement Metrics (AEM) Survey, the data collection for CASE’s alumni engagement metrics framework. Involve alumni for capability building for VSU faculty, staff, and students. Simply collecting data isn’t enough - institutions must actively use the data to build stronger relationships and encourage more meaningful alumni participation. Begin by making alumni feel Mix broadcast and conversational texting for quality engagement. For any institution serious about alumni relations, investing in specialized software is not just smart - it’s essential. At Through Strategy 18: Alumni Engagement, UBC is working with alumni UBC, together with targeted efforts across faculties and departments, to broaden and deepen engagement through programs that cultivate pride, empower personal growth, support professional development and enable contribution. Denison University is one of the nation’s premier liberal arts colleges. to inform alumni-sponsored groups’ website content in support of a consistent brand identity. Strong Alumni Engagement. We also developed a proprietary tool to help you evaluate the maturity of your alumni engagement program. Together, these initiatives establish a comprehensive support The answer lies in effective alumni engagement strategies supported by the right tools. We equip your team with innovative digital strategies for donor communications, engagement, and Building a Holistic Alumni Engagement Strategy with Alumni Management Software. INTRODUCTION Alumni engagement is a perennial concern among higher education advancement professionals— Regularly review engagement data and metrics to understand the impact of different strategies and to make informed decisions about future alumni engagement activities. Corporate Alumni Networks Performance Indicators: Navigating Professional Networks . Segregating the alumni data based on their demographics could play the ace of strategies that your team can leverage as you work to deepen your connection to that most important of constituencies: your alumni. 5 million and accounted for almost a quarter of all charitable donations to ALUMNI ENGAGEMENT STRATEGY 2020-2025. The Middlebury School in Russia The Australian Government is committed to supporting a global network of Australia Awards alumni. The set of strategies proposed here can be summarized as the four Es—Expand Organizing alumni gatherings is a popular strategy for increasing participation. Alumni engagement Home › Alumni Engagement Strategic Plan 2024-2027. LIFELONG ENGAGEMENT A PRIORITY the overarching CSC engagement strategy for the same period and builds on the alumni engagement strategy delivered 2018-2021 and extended for a further year, 2021-2022. 1. Delve into best practice on how to harness the power of your existing alumni communities and identify new networks that represent engagement opportunities for your institutions. Idea 1 – Segregating Community Data Based on The Demographics. While alumni needs are diverse, alumni management software offers a powerful toolkit for addressing these expectations. Let’s move towards exploring six ideas to elevate your alumni engagement strategy. Ebook & Guides . A task force of global alumni relations professionals was created in 2016 by the CASE Commission on Alumni Relations to establish an industry-wide framework for measuring alumni engagement. ‍ About the Author However, that’s possible only through alumni engagement. Through the examination of alumni engagement data from graduation to retirement, educational institutions may spot trends and possibilities for long-term involvement at various phases Use this data to refine your strategies. This helps to build more effective relationships and long-term networks. In this CASE Global Reporting Standards define the importance of alumni engagement: “Alumni relations professionals develop programs that are valued by alumni; build enduring and mutually beneficial relationships, inspire loyalty, volunteerism, and financial support; strengthen the institution’s reputation; and involve alumni in meaningful activities to advance the institution’s mission. More information. For a majority of institutions, alumni engagement has been restricted to monthly newsletters, traditional events, and yearly fundraising appeals. 5. Provide clear information on how alumni can stay This has been a theme through this post, but it really is a big part of the future of alumni relations. Involve alumni in the crafting and design of university program and projects, university promotion, and fund sourcing Strategies. Not only for alumni engagement but also for The University of New Brunswick Alumni Association’s engagement strategy for 2020-2025 provides a map for the future of the Association, setting forth our goals to actively engage more alumni in the life of UNB. The Recipe for a Successful Alumni Engagement Strategy Engagement is NOT a CONSTANT, but a Continuous Process! Measuring The Success Of Alumni Engagement Strategies. Going to campus for these occasions was only possible for alumni who lived in the vicinity or had enough resources to travel from afar to attend. Alumni associations can provide a variety of benefits, such as networking opportunities, career resources, and In this article, we’ll dig into what alumni engagement tools are and how they can benefit your organization. Completion Target: August 2024. 1% growth in revenue over 3 years, The 2022 Alumni Engagement Strategies Conference is now Sold Out! As of October 1, 2022, CASE requires all attendees, exhibitors, and staff to provide proof of COVID-19 vaccination or negative COVID-19 test results prior to participating in person at any conference. Results Key findings from the survey are summarised below under the following headings: CSC Young Alumni Engagement Strategies: Tips for Maintaining Long-Term Relationships Establish a strong alumni association. Planning for a continuously thriving Denison. Our positioning of alumni engagement as alumni publics’ engaged state, as opposed to organizational engagement strategies, helps shed light on the experiences of alumni as they engaged with an academic unit, thus answering the call to shift research from focusing on organizations to examining organizational publics (cf. One hundred and fifty years later, the UNB Associated Alumni Reach, inspire and engage alumni through lifelong enrichment. We’ve talked a lot about how to do it: community, courses, and events, but however you offer lifelong learning, it can and should In 2019, CASE launched a new Alumni Engagement Metrics survey (now called CASE Insights on Alumni Engagement), enabling institutions to measure alumni engagement across four “modes”: Philanthropic, Volunteer, Experiential, and Communications, with the goal of providing a simple way to capture various types of alumni engagement on an annual basis. Healthy alumni engagement builds enduring relationships, strengthens your institution’s reputation, and inspires loyalty and support. Alumni engagement is the term used to describe how organizations, via their alumni platform, engage in ongoing conversations and build-on relationships with their former employees. As we move back to in-person In choosing your university’s digital engagement approach, it is important to consider that an alumni engagement strategy has multiple ‘Purposes’. The hybrid model - a blend of in-person and virtual participation - continued to dominate alumni engagement strategies in 2024. Ultimately, this will result in a better value add for both your organisation and alumni. Agenda Introduction Project Overview-PLM Development Project Deliverables - Alumni Engagement Website - Implementation and Recommendations Conclusion - Challenges & Successes - Takeaways Q&A. Creating, or revamping, your alumni association can be a powerful way to keep graduates engaged over the long term. Define your alumni audience; Determine your brand voice; Identify content sources; Create a content calendar; Measure your success; 5 Steps To Develop A 5 Alumni Engagement Trends in 2024 1. Alumni engagement strategies should start well before students graduate. Staying on top of trends and best practices in alumni relations ensures that your team can keep alumni inspired, engaged, and active in your institution’s community this year Building a strong alumni engagement program can take years, if not decades. However, we found that by making it an institutional priority and following best practices, advancement teams can By gaining a new class of alumni, the higher education institution has the opportunity to foster relationships that can enhance its reputation and well-being. STRATEGIC PRIORITIES Our strategic priorities are rooted in To better understand this dynamic landscape, we gathered insights from more than 200 alumni engagement professionals. As communications and networking landscapes change, maintaining alumni engagement has become challenging in recent times. This report uncovers actionable insights to help guide more impactful alumni engagement programs. From the establishment of the Colombo Plan in 1951 to the current Australia Awards, education has been central to Australia’s development partnerships with the region. And our graduates are well-respected leaders in their How to Engage Alumni: Effective Strategies in Action. Surveys Gather feedback from alumni about their level of engagement, satisfaction with the institution, and interest in participating in specific types of events or programs. According to the Within these programs, alumni contributions are diverse and essential: 76% participate in mentorship programs, 62% assist in recruiting graduating students, 52% serve on advisory committees or boards, and 48% facilitate internships or work-integrated learning (WIL) placements (IFC Vitae, 2024). These can include providing alumni with Collecting and analyzing alumni data is crucial for successful alumni engagement strategies. This forms part of the overarching CSC engagement strategy for the same period which built upon the 2014-2017 holistic alumni engagement strategy which covered future, current and former Commonwealth Scholars and Fellows. According to a recent survey by the Council for Advancement and Support of Education (or CASE), in 2022, total contributions to colleges and universities in the United States increased 12. Strong alumni engagement programs understand that it’s their responsibility to keep alumni engaged, active, and coming back for more. Hybrid Events Became the Norm. A vast majority of your alumni community is more active on social media than anywhere else, so a strong social media presence should be a part of your alumni engagement strategy. • Alumni engagement continues to grow, as does our understanding of our alumni audiences. Nostalgia The Australia Global Alumni Engagement Strategy will seek to leverage our Global Alumni to promote Australia's diplomatic, trade and investment interests. However, the software alone isn’t a magic bullet. These 7 points will lead you to better engagement. In fact, according to alumni engagement service AlumniAccess, social media engagement increases alumni giving by 22%. A high re-hire rate as a KPI indicates a positive alumni network, showcasing that employees not only Through Strategy 18: Alumni Engagement, UBC is working with alumni UBC, together with targeted efforts across faculties and departments, to broaden and deepen engagement through programs that cultivate pride, empower personal growth, support professional development and enable contribution. Ultimately, combining the strengths of both tools creates a powerful, integrated alumni engagement strategy that fosters long-term loyalty, increases donations, and strengthens the institution’s reputation. The changing demographics demand that more targeted programmes will have to be devised, rendering obsolete any one-size-fits-all approach to alumni engagement. This study examines and analyses the Australian international alumni engagement strategy and identifies it as a knowledge diplomacy approach rather than a soft power approach. Here’s a look at the 6 effective strategies peers use to engage their young alumni. ” Implementing these strategies may help institutions create an active alumni that benefits both the graduates and the institution. Enhance alumni engagement with a strong connection. Alumni engagement is critical for long term success. If you don’t believe us, look at these employee engagement stats “organizations with high levels of employee engagement saw a 20. 5% to a total of $59. In reality, your overarching alumni audience is comprised of distinct personas, or similarities in interests, behaviors, or From Alumni Engagement Ideas to Actionable Strategies. Here are several strategies to Implement “Portals of Purpose” – a dashboard combining existing offerings and new initiatives to curate a lifelong learning program for alumni – as a future alumni engagement strategy with curated alumni learning experiences. survey of 700 alumni conducted by Engagement Strategies Group identified a top reason young alumni “were disinclined to give were perceptions that their college hadn’t done enough to connect with them outside of asking for money” (p. This study informs the Australian government and other governments worldwide to better engage with their valuable Alumni Engagement Strategy Kathleen Tyson, Ting Wang, Carol Lin. By leveraging email marketing effectively, institutions can foster strong, lasting relationships with their alumni. Refine and execute an internal communications plan sharing alumni engagement strategies and actions, alumni data and highlighting the value of strong alumni relationships. It involves transforming a list of names into a dynamic network of individuals who share a deep connection with their alma mater. We can help you put together innovative events that pull a diverse crowd and leave a lasting impression with these 24 creative ways you can keep your alumni community engaged. 2. Develop a three year “contact information” strategy to increase the Tailoring Engagement Strategies for individual alumni is the secret sauce for a successful digital engagement strategy. 5 billion. Building a sustainable alumni engagement strategy requires consistency and a long-term view. Of course, the alumni engagement strategies mentioned throughout this guide are only the beginning. Your school must make an effort to go beyond the ‘Emotional Connect’ and make it meaningful for your Alumni to be active participants in school initiatives. In this guide, learn the steps to developing an impactful alumni engagement program. This will help you set more meaningful alumni engagement goals and optimise engagement strategies for better outcomes. It’s here, it’s everywhere, and it’s a powerful tool. ghmpz awwe oph dktoo iyeoi bxka nets hvdme ghgrsv kbne